Three Easy WordPress Techniques to Help You Avoid Duplicate Content Penalties
You may have got heard of Google's reduplicate content punishment which reprobates certain web pages to pine away in auxiliary index purgatory. In fact, some of your blog's pages may be there now and affecting your rankings in the hunt engine consequences pages (SERPs). When googlebot creeps a site's pages and happens two or more than that have got significantly similar content, those reduplicate pages may be relegated to the auxiliary index. This doesn't intend your land site is banned, it intends that your auxiliary page won't demo up in the SERPs unless there aren't adequate consequences for the hunt query.
Since the news of reduplicate content punishments have been spreading, it's finally reached the blogging human race and many are scrambling to happen a solution for the manner a WordPress blog shows its content. If you're currently running a WordPress blog, then there's no ground for you to fear; three speedy and simple alterations can assist you to avoid the reduplicate content penalty.
Optimize Your Archive and Class Pages
The archives and class pages are where a bulk of the reduplicate content jobs arise. This haps because some subjects print the full post's content which gives off the semblance that a station was published in more than than one place, although it truly wasn't. To quickly acquire around this problem, you'll necessitate to turn those full stations into partial summaries.
Time for action: Open your theme's archive.php data file (and category.php, if it exists) using a apparent textual matter or hypertext markup language editor. A free 1 can be downloaded from http://www.pspad.com/. When you have got the data files open, alteration "the_content()" to "the_excerpt()", salvage the changes, and upload the updated data file to your blog.
Your Homepage Needs Attention, Too
The homepage of a blog usually endures from the same job as the archives and class pages, especially as you go on through the assorted pages of aged entries. Although you could just as easily convert the full content into extracts as you did for the archives pages, it's not the ideal solution. Your homepage trusts on the index data file as make other subdivisions of the blog. Altering this data file may do sweeping, and undesirable, alterations across the blog.
Luckily there is a solution, without getting into advanced templet redaction techniques. You can truncated your stations by using the "more" tag; however, if you already have got a figure of posts, then it may be better to utilize a plugin which will automatically truncate the station for you after a paragraph or two.
Time for action: Download the free Evermore WordPress plugin from http://www.optiniche.com/go/evermore and put in it on your blog. After activating it, verify that it's working as intended and that your homepage stations are shortened to one or two paragraphs with a nexus to go on reading.
Internal Link Structure Matters
Now that you've gone through the stairway of removing potentially reduplicate content, it's clock to state the hunt engines where to happen the right pages to index. This is where a strong internal nexus construction come ups into play. The end is to do certain that the permalink can be establish from your homepage, the archives and class pages using relevant ground tackle text.
On your homepage, archives, and class pages, do certain that your station statute title is linked to the permalink page. Many subjects will already make this, but dual check. Also, avoid using footing like "permalink" or "post link" when linking to the individual posts.
Another manner to hike your internal nexus construction is with a human readable sitemap page. The sitemap page should incorporate a nexus to each of your individual blog entries using the entry statute title as the ground tackle text. When the sitemap page is created, do certain it is linked to from each page of the blog.
Time for action: Download the free sitemap WordPress plugin from http://www.optiniche.com/go/sitemap and put in it on your blog. Make your sitemap page according to the plugin instructions, set the options until everything is to your liking, and dual bank check to do certain it's working as intended.
Curbing reduplicate content punishments doesn't necessitate to be a hard or involved process. In less than 30 minutes, your blog can be enhanced by using extracts on the archives and class pages, truncating stations on the presence page, and sprucing up your internal linking structure. Making those little alterations will have got you off to a great start.
Labels: blogging, duplicate content, search engine optimization, seo, wordpress


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